Name
Colruyt - Back to School
Client
Colruyt
Year
2025
Role
Director
Category
Commerical | Supermarket

ABOUT

For this Back to School campaign, we kept it simple and dry. Parents under pressure, kids dropping bombs, the kind of moments where you just sit there thinking “really… now?” Each spot plays on that familiar chaos without making a big deal out of it. It’s relatable, a bit awkward, and very much how it actually goes. And in the middle of all that, Colruyt is there so parents don’t completely lose their minds.

CREDITS

Client: Colruyt Agency: CLP Production Company: AMOK Director: Tobias Deruwe Director of Photography: Arno Weijdema Executive Producer: Filip Vangeffelen Line Producer: Alexander Malik Production Assistants: Alvar Van Looveren, William Figah, Cris Martens 1st Assistant Director: Jasper Heldenbergh 1st Assistant Camera: Jesper Rey 2nd Assistant Camera: Jules Borgs Grip: Tomas Van Camp Gaffer: Matthijs Nackaert Best Boy: Jasper Keymeulen Lighting Assistant: Hassel Dehaes Art Director: Ravit Bechor Art Department Assistants: Anne-Sophie Rodriguez, Micka Epenoy Wardrobe Stylist: Fiona Rombaut Hair & Makeup: Stefanie Elisabeth Sound: Feras Daouk Catering: Food Factory CAST Mama Zalm FR — Cécile Mama Zalm NL — Tina Zoon Zalm FR & NL — Alexis Papa Auto FR — Romain Papa Auto NL — Xavier Dochter Auto FR & NL — Celine Mama Geodriehoek FR — Laurence Zoon Geodriehoek FR — Raoul Dochter Geodriehoek FR — Skyla Zoon Geodriehoek FR — Louis Mama Geodriehoek NL — Amy Zoon Geodriehoek NL — Wannes Dochter Geodriehoek NL — Mila Zoon Geodriehoek NL — Adam Client / Agency Team TVC Producer — Isabelle De Temmerman Creative Designer — Derek Brouwers Creative Copywriter — Joris Luyten Project Coordinator — Gudrun Dehandschutter Merklead / Creative Director — Loes Van Waeyenberge Campaign Marketeer — Carine Depooter Campaign Marketeer — Rindert Dalstra Post Offline Editor: Bram Dutry Post Production Company: Frames