Name
Pfizer - Stop Smoking
Client
Pfizer
Year
2020
Role
Director
Category
Commerical | Awareness
Pfizer - The Crown
Pfizer - Casa De Pabel
ABOUT
For Pfizer’s anti-smoking campaign Pact4Life, we created three films inspired by different Netflix universes — each using the tone, logic, and world of its series to deliver one simple message: stop smoking.
It was a blast recreating those familiar worlds — capturing their spirit and cinematic language, while keeping our own twist on it.
Huge thanks to the entire team. You guys crushed it.
CREDITS
Client: Pfizer
Agency: Ogilvy
Production Company: Friction Media
Director: Tobias Deruwe
Director of Photography: Pasquale Baseotto
Producer: Michiel Knops
1st Assistant Director: Bob Vanwayenbergh
Location Manager: Laura Compas
Focus Puller: Bob Abate
2nd Assistant Camera: Nick Maris
Gaffer: Tim Vanroose
Electrician: Chris Ansong
Sound: Feras Daouk
Art Director: Stan Maertens
Assistant Art Director: Julian Devos
Construction: Carlos Miguel Theuns
Set Dresser: Marthe Hespel
Wardrobe Stylist: Fiona Rombaut
Make-Up Artist: Yente Verheyen
Hair / Wigs: Gerda Van Hoof
Animal Handler: Maité Thijssen
Catering: Luc Withofs
Agency Team:
Senior Art Director — Clémentine Bailly
Senior Creative — Marine Quéré
Account Director — Sabrina Schuller
Agency Producer — Sofie Van de Wauwer
Cast:
Denver — Gonzalez
Professor — Daniel
Hopper — Wim
Eleven — Laïs
Mike — Matthias
Elisabeth — Claire
Margaret — Griet
Post:
Offline Editor: Pasquale Baseotto
Grading: James Wood
Audio Postproduction: Feras Daouk
BTS
